Marketing should make selling easier.
Not ready for an agency? Perfect.
Start with a one-time $395 strategy session.
See What Happens When Your Marketing Starts Working.
Riverside had an incredible business. The problem was that its marketing wasn’t showing it. Teal Reef helped transform how Riverside looks, communicates and sells, building a connected brand and marketing system designed to turn attention into action.
We can do the same for you.
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Branding + Strategy
Great marketing starts with knowing what you’re selling, who you’re selling it to and why they should care. For Riverside, we created a cohesive brand, messaging and strategy across multiple parts of the business.
What we can do: Brand strategy, visual identity, messaging, audience development, campaign strategy and a clear plan for where your marketing dollars should go.
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Website + Content
Riverside needed more than a new website. They needed a way to show people what made the property special. We combined a redesigned website with professional photography, video, drone footage, SEO and sales-focused content. Today, their sales team sends prospects directly to the website, and visits are up 85% year over year.
What we can do: Websites, SEO, photography, video, content, sales collateral and digital experiences that help your customers understand what you do and take the next step.
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Marketing + Growth
Building something great doesn't matter if nobody sees it. Riverside's strategy extended across social media, Google, email, targeted campaigns and individual audiences for weddings, events, retreats and RV stays.
What we can do: Social media, digital advertising, email marketing, PR, campaigns and ongoing strategy designed around your actual business goals, not a generic marketing checklist.
What could we change for your business?
“The new website and videos changed the way we sell. Every sales conversation goes straight to the website now.”
— Dave Torbet, Operations Manager, Riverside - The Heart of the River
Our Services
Teal Reef brings strategy, creative, marketing, events, and operations together under one roof. From building a brand from the ground up to helping an established business figure out what’s next, we assemble the right team and tools for the job. No cookie-cutter packages or unnecessary fluff. Just smart strategy, great creative, and the hands-on support to actually make it happen.
It's time to deal with the marketing you've been meaning to fix.
Bring us your website, social media, upcoming event, product launch, business idea or whatever marketing problem has you stuck.
FIRST, WE DO THE HOMEWORK.
Book with a $100 deposit and send us your website, social channels and what's currently making you crazy.
Before we ever meet, we'll dig in and review your business and current marketing.
If we don't think we can find at least $395 worth of ways to help you, we'll tell you and refund your $100.
If we can help, your deposit goes toward the $395 session.
THEN, WE GET TO WORK.
60-Minute Live Working Session
We'll work through what's working, what's not, what we'd stop doing, where you may be wasting money and what we'd prioritize next.
You'll leave with your:
Top 5 Marketing Priorities + 30-Day Action Plan
AND THEN WE CHECK BACK IN.
30-Minute Follow-Up Working Session
Once you've had time to put the plan into action, we'll reconnect, answer questions, work through anything that's gotten stuck and adjust the plan if needed.
YOU GET:
Pre-Session Marketing Review
60-Minute Live Working Session
Top 5 Priorities + 30-Day Plan
30-Minute Follow-Up Working Session
$100 refundable deposit to get started.
No giant agency engagement. No six-month contract. No sales pitch disguised as a strategy session.
Just tell us what's making you crazy. We'll help you figure out what to do about it.
For businesses that can handle their own marketing but need strategy, ideas and someone keeping them pointed in the right direction.
SOCIAL + CONTENT
Monthly social media content calendar
Ideas for 2–3 posts per week
Suggested topics, hooks and messaging
Seasonal and promotional ideas
Story ideas
Guidance on photos and videos your team should capture
Your team creates and posts the content
MARKETING SUPPORT
1-hour monthly strategy session
Up to 1 hour of website updates and maintenance
Google Business Profile and review monitoring
Monthly analytics snapshot
Recommendations for what to work on next
Guidance on digital advertising
Suggested ad budget: $250+/month
Best for:
“We can do it. We just need someone to tell us what we should be doing.”
You have someone who can handle the day-to-day, but you need better ideas, stronger creative and help actually making the content.
This is content support, not social media management.
SOCIAL + CONTENT
Monthly social media strategy
Content calendar with ideas for 2–3 posts per week
Post concepts, hooks and messaging direction
Teal Reef creates up to 4 finished social content pieces per month
Caption and copy support
Graphics and light editing of client-provided photos and video
Story ideas and prompts
Guidance on what your team should capture
Seasonal and promotional campaign ideas
YOUR TEAM HANDLES
Posting and scheduling
Day-to-day Stories
Comments and messages
Community engagement
Last-minute content
Daily management of your accounts
MARKETING SUPPORT
Monthly strategy session
Up to 2 hours of website updates and maintenance
1 email campaign or SEO-focused article per month
Google Business Profile and review monitoring
Ongoing brand and graphic support
Management of 1 paid advertising campaign
Monthly analytics and recommendations
Suggested ad budget: $500+/month
Best for:
“We can manage our accounts. We need help making the content better.”
This is where Teal Reef becomes your outsourced marketing department.
We plan the work, create it, publish it and keep the marketing moving so it isn’t sitting on somebody else’s already-full plate.
SOCIAL MEDIA MANAGEMENT
Full monthly social strategy
Content calendar
2–3 posts or Reels per week created by Teal Reef
Copywriting and captions
Graphics and creative
Editing of client-provided photos and video
Scheduling and publishing
Stories throughout the month
Promotional and seasonal campaigns
Content planning with your team
Brand consistency
Performance monitoring and adjustments
FULL MARKETING SUPPORT
Ongoing marketing strategy and planning
Up to 4 hours of website management per month
1 SEO-focused article per month
2 email campaigns per month
Management of up to 4 paid advertising campaigns
Campaign graphics and creative support
Google Business Profile and review oversight
Competitor and industry insights
Monthly analytics and strategic recommendations
Priority support
Suggested ad budget: $1,000–$1,500+/month
Best for:
“Please handle the marketing.”
The Riverside Project
Building the Brand While Building the Business
Riverside came to us with a unique property, a big vision, and a lot of opportunity. Our job has been to help turn all of those pieces into one cohesive brand and a clear path to market.
We work alongside the Riverside team as an extension of their business, helping shape everything from brand positioning, website development, SEO, social media, digital advertising, and content to weddings, retreats, events, partnerships, and new revenue opportunities.
As Riverside has grown, the strategy has grown with it. We continue to identify new audiences, develop offerings, refine the customer experience, and build the marketing infrastructure needed to support what comes next.
It’s the kind of work we love most: not simply marketing a business, but helping build one.
Brand Strategy • Website • SEO • Digital Marketing • Social Media • Content • Events • Revenue Development
Branding Refresh
Updated Maps
Website Overhaul
Social Media
Professional Photoshoot
Riverside Website Stats YOY
+85% website visits
+77% unique visitors
+79% pageviews
51,000 organic page views
Riverside Sales Stats
95% RV Village Bookings for Winter 25-26 (up from 65%)
Event/Wedding Calendar Bookings up 35% in the last year
Hired an additional Event Coordinator to handle increased sales volume
More importantly, Riverside now has a website and assets its sales team actually uses to sell and close more business than they have seen in a decade.
Stats
*Website analytics shown for Jan. 1, 2024–Aug. 11, 2026
And our very favorite part:
Custom Icons
A Family Passion for Business & Sustainability
Teal Reef is proudly family-owned and operated by Christy Masters, alongside a team that quite literally includes family. Christy’s father helps keep the financial side of the business on track, her sister Kelly brings her talents to the team, and her cousin Joce helps keep the many moving pieces moving.
Business has always been a family affair around here, and that spirit carries into how we work with our clients. We bring different skills, perspectives, and plenty of real-world experience to the table, but we share the same goal: helping good businesses and organizations grow, connect with people, and make smart decisions along the way.
We also believe businesses can grow without losing sight of their impact. Whenever possible, we help our clients find more thoughtful, sustainable, and earth-friendly ways to market, operate, and create experiences.
That idea is at the heart of Teal Reef: building businesses that are vibrant, resilient, and a little better for the world around them.