Gone are the days of using your entire marketing budget on placing ads in traditional print. These days it’s all about figuring out what is important to you and your business and attmepting to create ‘meaningful content’.
Creating meaningful social media and email contect is tricky. On one hand you want to highlight your products and services but on the other you want to connect with your customers in an ‘un-pushy’ way.
For many businesses owners this idea leaves them feeling confused. What do you mean?
Let me break it down:
FIND A CAUSE - If you notice most big organizations are spending their marketing dollars telling you what causes they support. Take Verizon… during the SuperBowl this year they spent MILLIONS to tell you how they support 1st responders. Find a cause near and dear to your heart and figure out a way to support them
What can your business do to support some worthy organizations /groups in your community? Are you a restaurant? Can you donate left over items to a food pantry or shelter? Do you provide a service that an organization could benefit from?
GET FUN - Highlight the ‘fun’ things in your daily business. Do you have an employee that always cracks up you and the customers? What are your running office jokes? Do you have funny customers you can highlight on your social media?
CONNECT - Customers want to feel connected to you. Use your real voice when writing a post or email not your ‘sales’ voice.
BE GENUINE - Don’t create posts or emails just to generate posts or emails. Use the voice you really use when talking to customers and post things that are ineresting to you and your customers. The most engaging posts and email usually are the ones that highlight the staff, service and products in a way that is fun and lighthearted.