This was such a fun project for me to work on! Kate from GG&R is married to a guy (Alex) whose family has a pecan farm. The Vinson farm has been in their family for 7 generations and they started farming pecans in 1925. Recently Kate & Alex got the opportunity to use their imaginations to expand the family business and they brought me on board to help!
This project was slightly different because the marketing meetings happened while we shelled pecans… so it was double the fun/work. ;) I learned a lot about pecans let me tell you! We worked on their ‘story’ for the bags and also this lovely logo designed by our very own Nicole Hensley at colehensley.com. She did an amazing job bringing Kate’s vision for this project to life.
I personally think the ‘tag line’ brainstorm was the absolute BEST. We started out tame but they got ever so slightly inappropriate towards the end…. I mean the subject matter is nuts. LOL
Here were some suggestions from our brainstorms:
Prized Fall Line Pecans
Best pecans on the fall line
100% Fall Line Pecans
Only the best grow on the Fall Line
Proudly grown on the Fall Line
Farming heart healthy nuts since 1925
Pass the pecans
World's most addictive nut
Healthier than almonds. Yup.
Crack into yum.
Nut Different. Eat Pecans.
Nut yeah.
Superior nuts for all.
Wanna try me boys?
You’ll love the Vinsons sons nuts :)
In the end Kate came up with ‘Vinson grown. Nature perfected.’ Which of course is the perfect tag line… but I think I see a solid V&S merch line in the future.
We are currently working on bag designs for next harvest season and also looking at how we can increase the production because these pecans are FLYING off the shelves!
Available in’ Roasted’ and ‘Sweet ‘n Spicy’, the first test batches of Vinson & Sons Pecans are now on sale at ggandr.com.
Go on and get you some!
